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Rock On! at the Amarillo Museum of Art with the Posters and Music from the 60s and 70s

Rock On! The Art of the Music Posters from the 60s and 70s
Amarillo Museum of Art
June 18 through September 5, 2010

Rock On! The Art of the Music Posters from the 60s and 70s, the summer exhibition at the Amarillo Museum of Art, will set the theme for the opening night fundraising gala on Friday, June 18, 2010. Party goers will enjoy a private viewing of original posters of the period; the opportunity to purchase authentic rock and roll memorabilia (such as a one-of-a kind handcrafted bracelet made from guitar strings played by Peter Frampton); and eat, drink and be merry with MUSIC, MUSIC, MUSIC. Lovers of the Grateful Dead, the Rolling Stones, Bob Dylan, the Clash, the Who, Pink Floyd, the Talking Heads, the Beatles, Jimi Hendrix, and their contemporaries will dance the night away while helping support AMoA’s school outreach program that serves Amarillo and the Texas Panhandle. For reservations and ticket pricing, please email, call 806-371-5050, or visit AMoA’s website at

The exhibition will be open to the public from June 19 until September 5. More than 75 vintage offset lithographs will be on display. From late 1960s psychedelia through the emergence of punk in the late 1970s, Rock On! highlights the work of leading graphic artists who fused their visual talents with the musical vision of the era’s influential bands to create some of the most enduring pop culture images of the 20th century.

Many of these posters came out of the San Francisco Bay Area, home to a crop of young visual artists and two now-legendary rock clubs during the 1960s—Fillmore West and the Avalon Ballroom. Numbered among the artists were Stanley Mouse and the late Alton Kelley, the San Francisco-based team who created the Grateful Dead’s famous skull-and-rose emblem; Milton Glaser, photographers Brian Duffy and the late Richard Avedon, Gerald Scarfe, Victor Moscoso, and John Pasche.

Their colorful and highly creative promotional posters represent a unique intersection of fine art, music, and commerce. They reflect the “hippie” ethos and anti-war, anti-establishment attitudes that were prevalent in San Francisco and across the U.S. in the late 1960s and into the 1970s.

During the exhibition AMoA will host author Paul D. Grushkin, who will speak about his book  The Art of Rock – Posters from Presley to Punk, and  artist Victor Moscosco, whose Swirl Dance poster for Quicksilver Messenger Service and Steve Miller Blues Band at Avalon Ballroom will be on exhibition.

The Amarillo Museum of Art is located at 220 South Van Buren on the Washington Street campus of Amarillo College. Hours are Tuesday- Friday from 10 – 5 and Saturday and Sunday from 1-5. Every day is free admissions day at AMoA.  For more information, please call 371-5050 or check our website at

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