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Sixth Floor Museum Store + Cafe Opens July 1 in Downtown Dallas

New Offerings Reflect JFK Legacy, Local Culture and History;
Brad Oldham Designs, La Duni Coffee Studio among Local Favorites Featured

The Sixth Floor Museum at Dealey Plaza invites the public to the opening of its much anticipated Museum Store + Café, located in the historic 501 Elm building across the street from the Museum. A ribbon-cutting will be held Thursday, July 1, 2010 starting at 10 a.m.

Overlooking Dealey Plaza, this newly renovated space on the prominent corner of Elm and Houston streets will give the museum guest, out-of-town visitor or local resident a more complete site experience to the National Historic Landmark and The Sixth Floor Museum exhibits.

The Museum Store + Café will provide a unique opportunity for the Museum to diversify its mission-related merchandise and increase its target audience,” said Nicola Longford, executive director of the Museum. “We believe our focus on President John F. Kennedy’s legacy and an ever-changing mix of unique offerings – inspired by the Dallas community – will be a terrific draw for local residents and out-of-town visitors.”

With the welcoming and relaxing ambiance of the wi-fi enabled café, customers will savor products from La Duni Coffee Studio as well as gourmet gifts, locally made artisanal chocolates, freshly-made pick-up snacks and a variety of seasonal beverages. Local businesses and visiting tour groups will be able to pre-order boxed lunches and custom desserts.

The Museum Store + Café will also present a wide range of new and regularly updated products that reflect the breadth of President Kennedy’s legacy within the context of contemporary culture as well as Dallas’ vibrant history and lifestyle. Special gift items include newly published books and documentaries, jewelry, accessories, stationery, children’s items and distinctive pop culture products inspired by the 1960s. Additionally, the Museum Store + Café is proud to showcase items created by innovative local artisans such as Brad Oldham that honor the history of the buildings, Dealey Plaza and the spirit of Dallas and its people.

“We hope this one-of-a-kind combined café and retail experience in this historic setting will help drive economic growth in downtown Dallas,” Longford continued, “as well as attract and encourage more local residents and visitors passing through Dealey Plaza to come to the Museum exhibits, public programs and special events. Ultimately, we intend for the new Museum Store + Café to help guests of all ages to better understand and value the historical context of this significant 20th century national landmark.”

Admission and store purchases directly support the Museum’s exhibit, education and programming activities.

Museum Store + Café hours are Monday–Friday, 7 a.m. to 6 p.m., Saturday–Sunday 9 a.m. to 6 p.m. For more information, visit

Featured Vendors:

Local Artisans:
Brad Oldham
CAC Mosaic Designs
Eye on the Sparrow
Dixie Piece Goods

Local Food Purveyors:
La Duni
Dude, Sweet Chocolate
Kessler Cookies
Lumen Water

Fair Trade / Eco-Friendly:
Aid to Artisans
Manos de Madres
Global Girlfriend

Kid Friendly:
Crocodile Creek
International Playthings

Gifts & Decorative Accessories:
Acme Studios

Graphique de France
Roger La Borde

Presidential and History related:
Museum Reproductions
Camrose & Kross (Jackie jewelry)
White House Christmas


National Geographic
The Kennedy Library

About the Museum

The Sixth Floor Museum at Dealey Plaza chronicles the assassination and legacy of President John F. Kennedy; interprets and supports the Dealey Plaza National Historic Landmark District and the John F. Kennedy Memorial Plaza; and presents contemporary culture within the context of presidential history. Located at 411 Elm Street in downtown Dallas, the Museum is open 10 a.m. to 6 p.m. Tuesday–Sunday and 12 to 6 p.m. Monday. Audio guides for the permanent exhibit are available in seven languages, and a youth version is available in English. For more information, visit or call 214-747-6660.

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One response to “Sixth Floor Museum Store + Cafe Opens July 1 in Downtown Dallas”

  1. Brownie says:

    This addition to this struggling city has some potential but currently fall short on many fronts, perhaps it is still crawling but has yet to walk. The overpriced cupcakes, sit open to the elements (ample dust particles, sneezing tourists, etc.) making the buyer beware. The price tag and saleswoman hype left the consumer disappointed. The frozen yogurt (unlabeled, making the consumer guess which flavor might be dispersed under a misplaced ikea-ish way too bright puck light) tasted more of freezer burn than of the anticipated deliciousness one finds at pinkberry, yummilicious or even McDonald’s soft serve. The equally overpriced as the cupcakes lemonade beverages were overly sweet and tasted of bad lemons. Much work is to be done to make this a destination worthy of a visit by the locals in addition to the typical, not many choices, desperate and hungry tourist.