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Chalk the Block Named Finalist Pepsi Refresh Project

The fourth annual Chalk-the-Block Public Art Festival hosted by The City of El Paso’s Museums and Cultural Affairs Department (MCAD) in partnership with the El Paso Community Foundation has been named a finalist in the Pepsi Refresh Project. Chalk-the-Block is in the $10,000 funding tier; the top 15 national ideas will be funded with the help of the public’s vote.

MCAD and the El Paso Community Foundation encourage the public to vote for Chalk-the-Block and support the community and participating artists.

About the Pepsi Refresh Project

Pepsi is funding organizations and groups that have refreshing ideas relating to Education, Communities and Arts & Music. The Pepsi Refresh Project relies on the public to vote for the top 15 ideas. Chalk-the-Block will be promoting the festival and its ties to Education, Communities and Arts & Music, encouraging the public to get online and vote.

How to vote for Chalk-the-Block

There are a few ways to vote for Chalk-the-Block. The public can vote for FREE online at Individuals can also vote by texting 106682 to Pepsi (73774). Standard messaging rates apply when voting by text message. The public may also “Power Vote” by finding a code on specially marked Pepsi products. Specially marked Pepsi products boost voting power by giving the voter up to 100 more votes toward Chalk-the-Block.

About Chalk the Block

Chalk-the-Block is a public art festival hosted by The City of El Paso’s Museums and Cultural Affairs Department (MCAD) in partnership with the El Paso Community Foundation. The public art festival is home to over 90 artists and 25,000 event goers since 2008. The event features artists using the traditional Italian chalk technique called madonnari. Chalk artists compete in three separate categories where they use the chalk technique to layout their drawings on event sidewalks. The event also contracts national artists to exhibit large scale art installations and performances throughout the event footprint. The event hosts fun events for people of all ages, including acrobats/aerialist performers, large interactive puppets, fire breathers, a kids interactive chalk area, face painting, art vendors, and great food! The Texas Downtown Association (TDA) Presidents Award Program awarded Chalk-the-Block the 2010 “Best Promotional Event” award. The goal is to improve the quality of life in El Paso and engage artists with each other and the public. The fourth annual event will take place October 14th through October 16th of 2011. Admission is free.

For more information, please contact Erika Reyes at (915) 541-4280 or

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