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New General Manager Appointed to Lead WRR Classical 101.1 FM Radio

The City of Dallas Office of Cultural Affairs is pleased to announce the appointment of Sarah B. Colmark as the new General Manager of WRR Classical 101.1 FM, North Texas’ classical music station. A trained pianist and radio executive, Ms Colmark brings to the station a combination of in-depth classical music knowledge and commercial radio background.

Ms Colmark was station manager of Classical KHFM-FM (95.5 and 102.9 FM) in the Albuquerque/Santa Fe region. The station is owned by American General Media and, like WRR, operates as a heritage classical music station. Leading KHFM since 2008, Ms Colmark increased ratings by 50% and lowered the median age of the classical listener in the community by using an upbeat, positive and interactive broadcast style. During her tenure, KHFM completed several technology upgrades including the digital conversion of the station’s heritage music library, and updating the on-air system and web stream capability. Ms Colmark is a graduate of the Cincinnati Conservatory of Music, where she obtained her bachelor of music magna cum laude in piano performance, and of the Conservatoire Nationale de Region Perpignan de Musique et Theatre in France, where she obtained the Prix d’Or in piano performance.

“We are delighted to welcome Sarah to WRR Classical 101.1 FM,” notes María Munoz-Blanco, Director of the City of Dallas Office of Cultural Affairs, the parent organization of WRR. “Sarah’s creativity propelled growth at KHFM and we look forward to tapping into her innovative ideas and expertise to expand the audience at WRR and make sure that our city’s classical music station continues to be recognized as a truly unique treasure for Dallas and North Texas.”

“WRR is a radio station with a great track record of bringing classical music to the community of Dallas and North Texas,” notes Ms Colmark. “I am excited to build upon the community’s vision of a radio station that works to promote the arts, reaches a broad audience with quality classical programming, and connects with the business and arts communities. I look forward to working with the Office of Cultural Affairs and the Friends of WRR to ensure the continued success of classical radio in the community of Dallas and North Texas.”

Ms Colmark joins WRR Classical 101.1 FM as the station begins its 91st year of service to the Dallas and North Texas community. Ms Colmark was recruited for the position following a national search conducted with the support of Livingston & Associates, a national executive search firm known for its expertise in public and classical radio.

About WRR Classical 101.1 FM Radio

WRR Classical 101.1 FM Radio is a division of the City of Dallas Office of Cultural Affairs. The station is an integral component of the city’s commitment to providing access to arts opportunities to all its citizens. The station’s programming brings a diverse classical music repertoire that includes broadcasts of local music performances as well as national and international recording artists.

Licensed on August 5, 1921, WRR is Texas’ first commercial radio station and the second oldest in the United States. WRR 101.1 FM has maintained its classical format since 1948. Broadcasting 24 hours a day from historic Fair Park in Dallas, WRR’s 100,000-watt signal can be received throughout North Texas. The station streams its terrestrial broadcast signal on the Internet at and via the Classical 101 WRR Radio mobile app.

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