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RE-DEFINE, The MTV Staying Alive Foundation’s AIDS Benefit Art Exhibition and Auction, Returns to Dallas

The MTV Staying Alive Foundation has today announced that its flagship RE:DEFINE benefit art exhibition and auction will return to Dallas in 2012.

Hosted at The Goss-Michael Foundation and chaired by Jessica Olsson and Anna-Sophia van Zweden, the free public exhibition will launch on Thursday, September 13th 2012, culminating in the VIP gala auction on the evening of Saturday, September 22nd 2012.  All money raised will go towards the Foundation’s work empowering young people engaged in fighting the stigma, spread and threat of the HIV and AIDS epidemic through inspiring grantee projects around the world.

Debuting in September 2011 to mark the 30th anniversary of AIDS, the sold-out VIP event raised over $700,000 for the charity, with original works of art from 30 prominent international artists including Damien Hirst, Tracey Emin, Harland Miller and Shepard Fairey, as well as an electrifying live performance from The Boxer Rebellion.

Curated once again by The Future Tense, confirmed artists for 2012 include Michael Craig-Martin, Gérard Rancinan, Ryan McGinness, Ralf Kaspers, Jim Houser, Mat Collishaw, Ryan Gander, Charming Baker, Tomokazu Matsuyama, Chuck Elliott, James Hugonin and Jen Stark.

The accompanying silent auction features exclusive luxury packages including a bespoke furniture piece from 2011 Designer of the Year award winner, Lee Broom, a VIP package to the launch of Stella McCartney’s new collection in New York, a unique series of art-inspired jewelry by Royal Asscher and a private concert orchestrated by Musical America’s ‘Conductor of the Year 2012’, Jaap Van Zweden.

In keeping with the inclusive nature of the event, the free public exhibition will include curator tours, previews and artist talks, and a major public art installation in Dallas by emerging British artist, Lee Baker. The VIP gala reception will feature an auction of key lots led by Phillips de Pury chairman, Simon de Pury, a painting performance by artist Dave White and an exciting live music act. Those unable to attend the auction in person will be able to place absentee bids via the Internet or telephone – please visit for more information.

“After last year’s incredibly successful inaugural event, we are thrilled to come back and partner once again with such renowned artists from around the world in support of the Foundation,” said Georgia Arnold, Executive Director of The MTV Staying Alive Foundation.  “Their enormous generosity and contribution will help us to continue to empower young people who are dedicated to fighting the stigma, spread and threat of the epidemic for many years to come.  We are truly thankful for this.”

Support for RE:DEFINE 2012 comes from a range of premium partners including headline sponsor, The Joule Hotel, event sponsor Neiman Marcus, media sponsor D Magazine, luxury spirits sponsor Belvedere Vodka and gift bag sponsor IC Berlin.

“Headington Companies on behalf of The Joule Hotel are both excited and honored to be the title sponsors of MTV’s 2012 RE:DEFINE event in partnership with The Future Tense and The Goss-Michael Foundation,” said Michael Tregoning, CFO of Headington Companies.  “Not only is the mission of MTV’s Staying Alive Foundation one that we find deeply compelling, but it also provides us the opportunity to work with the extraordinarily talented people at all three organizations.”

RE:DEFINE can be found online at and

For ticket enquires please e-mail

Images from the inaugural RE:DEFINE event can be found at:


The MTV Staying Alive Foundation is a global grant-giving and content-producing public charity operating in affiliation with MTV Networks International.

In 1998, MTV launched the Staying Alive TV series, which grew to be the world’s largest multimedia HIV prevention and awareness campaign for young people, including documentaries, dramas, public service announcements, websites, events and forums.

Created in 2004, the MTV Staying Alive Foundation expanded the initiative in to a charitable, grant-giving organization to support youth-led initiatives committed to stopping the spread of HIV in local communities.

To date, the Foundation has awarded 304 grants in 61 countries across the world, distributing over $3 million.  The MTV Staying Alive Foundation is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease.  The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information visit


The Goss-Michael Foundation was founded by George Michael and Kenny Goss in June 2007.

The Foundation offers the public a rotating schedule of exhibitions derived from Goss and Michael’s private collection of British contemporary art as well as other institutions.

The Goss-Michael Foundation exists to educate, engage and inspire audiences by presenting exhibitions of British Contemporary art, provide vast resources, educational programs and scholarships to aspiring artists.

For more information visit


The Future Tense acts as a springboard for a dynamic roster of emerging contemporary artists, working closely with them to support all aspects of their career progression.

Free from the constraints of a fixed gallery space, The Future Tense creates unique event concepts and genre-defining projects, curating bespoke spaces and working with affiliate galleries to service a broad spectrum of private and institutional collectors.

The Future Tense also applies award-winning vision and creative thinking on behalf of brands seeking cultural innovation, delivering uniquely engaging results through a diverse network of collaborators.

Highly socially aware and with strong philanthropic sensibilities, The Future Tense works closely with a number of charitable causes including the MTV Staying Alive Foundation and children’s charity, War Child.

For more information visit


As the only international auction house to concentrate exclusively on contemporary culture, Phillips de Pury & Company has established a commanding position in the sale of Contemporary Art, Design, Photographs, Editions and Jewelry.

Through the passionate dedication of its team of specialists, Phillips de Pury & Company has garnered an unparalleled wealth of knowledge of emerging market trends.

For more information visit:


The Joule, named for the international unit of energy, occupies a revitalized 1920’s neo-gothic, landmark Dallas building. The hotel has entered a two-year $78 million renovation and expansion expected to be complete by early 2013, including a subterranean spa by ESPA, new suites and multi-story penthouses, and retail by Taschen, Traffic Los Angeles and Tenoversix.

A visual masterpiece from award-winning designer Adam D. Tihany, the hotel creates a tasteful union of Old World quality and contemporary design with original marble flooring, richly colored fabrics, millwork, chrome, glass and populated throughout by original artwork from names including Andy Warhol, Adam Fuss and Richard Phillips.

In addition to uniquely designed guestrooms and a spectacular penthouse, the property includes a cantilevered glass rooftop pool, and Charlie Palmer at the Joule featuring artisanal creations from the world-famous chef. Set in the heart of a burgeoning downtown, adjacent to the flagship Neiman Marcus and within walking distance of the internationally acclaimed Dallas Arts District, the hotel is ideally located. The Joule – an artfully delivered experience in an iconic setting infused with energy, style and passion.

For more information visit:

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