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Museum Tower Takes Out Full Page Ad

Museum Tower took out a full page ad in The Dallas Morning News yesterday.The ad explained Museum Tower’s position in the on-going saga of the reflected light on the Nasher Sculpture Center. Dallas Art News was the recipient of the ad from a local press release agency.

Museum Tower full page ad

Museum Tower full page ad

Here is the text from the ad.

To our Future Residents, Neighbors, Art Lovers and Citizens of Dallas:

Museum Tower and its neighbors in the Arts District share many things in common, including world-class
architecture and the desire to boost the international stature of Dallas.

Our sights are set on building one of the most environmentally responsible and elegant residential towers in the world, and one that will become an iconic, architecturally significant structure for Dallas. Museum Tower celebrates the art of living fully immersed in the thriving art culture surrounding it.

Since construction began, much has been reported about sunlight reflection from Museum Tower’s glass surface. Prior to construction, Museum Tower’s design plans were open for comprehensive public review and approved by the City of Dallas. Museum Tower is in compliance with every city code. However, it’s not uncommon for bold projects like Museum Tower to encounter an unexpected issue or two, and they are invariably solved.

Our number one priority is finding the best solution to the reflection issue. Over the last year, Museum Tower’s owner, the Dallas Police and Fire Pension System, engaged the most prominent optical experts in North America to study this challenge. A team of architects, engineers, and material and construction experts evaluated more than 20 ideas. Today, the most promising potential solutions are undergoing exhaustive testing with the highest standards of science and technology being applied.

We are very proud of Museum Tower. There is no residential building in Texas built to more exacting standards of elegance, energy efficiency and comfort. It is already internationally recognized as a work of art unto itself and a graceful example of environmentally responsible construction.

Museum Tower is honored to be part of Dallas’ worldclass Arts District, adding to the new vitality of our city center. We are good neighbors and valuable contributors to this community.

Museum Tower opens in January 2013. Learn more about this exciting addition to the Dallas skyline and luxury living in the heart of the Dallas Arts District by logging on to

Museum Tower

2112 Fl ora St reet, Dal las, TX 75201 • p h 214.954.1234
fax 214.954.9964 •

This material does not constitute an offer to sell nor a solicitation to buy in any state where registration is required if such registration requirements have not been filed.

Click here to read Museum Tower Letter to Dallas in PDF.

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Dallas Art News is art news, reviews, calendars, museums and galleries for Dallas, Fort Worth and around Texas.

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