Imagine Your Gallery Here

The Joule Hotel Presents Major Public Art Installation as Part of MTV RE:DEFINE 2012

The Joule Hotel has commissioned a major public art installation as part of its sponsorship of the MTV RE:DEFINE benefit exhibition and auction in aid of the MTV Staying Alive Foundation.

Dallas is home to one of the world’s most iconic city skylines, and for the 2012 edition of MTV RE:DEFINE the brief for the public installation was to find an artist who could interpret some of the inexorable flux of architectural developments in and around the city.

The installation is being created by emerging British artist Lee Baker, who is working in collaboration with curator, The Future Tense and host venue, The Goss-Michael Foundation. Baker is rapidly generating a global reputation for his vivid paintings and installations.

In responding to the brief, Baker was immediately struck by the parallels that exist at the core of his art practice. The rise and fall of seemingly indomitable man-made cities is the inspiration for his current work, and the impending destruction and redevelopment of this imposing and historical structure provided the artist with valuable inspiration for his proposal.

The location for the mural is the pedestrian corridor linking Main Street and Elm Street. This major new mural will bring to life a temporary fascia lining the deconstruction of the old Praetorian Building (known locally as Stone Place Tower), immersing passers-by in Bakers’ highly contemporary color palettes and deliberately skewed perspectives.

Work on the mural began on September 10 and will be completed in time for the MTV RE:DEFINE gala exhibition and auction at The Goss-Michael Foundation on Saturday, September 22, where Baker also has a recent painting on show.

Measuring in excess of 100 feet, the mural is situated across the street from the flagship Neiman Marcus store, The Joule Hotel expansion project and within walking distance of the internationally acclaimed Dallas Arts District.

Hosted at The Goss-Michael Foundation and chaired by Jessica Olsson-Nowitzki and Anna-Sophia van Zweden, the MTV RE:DEFINE gala auction will take place on the evening of Saturday, September 22, with 30 art lots from some of the world’s leading contemporary artists, over 20 exclusive silent and special auction lots and a live auction by Simon de Pury, chairman of Phillips de Pury and Company. All money raised will go towards the Foundation’s work empowering young people engaged in fighting the stigma, spread and threat of the HIV and AIDS epidemic through inspiring grantee projects around the world.

RE:DEFINE can be found online at and

The catalogue of works can be viewed at

For gala tickets please visit

Images from the inaugural RE:DEFINE event can be found at:

About MTV International’s Staying Alive Foundation

The MTV Staying Alive Foundation is a global grant-giving and content-producing public charity operating in affiliation with MTV Networks International.

In 1998, MTV launched the Staying Alive TV series, which grew to be the world’s largest multimedia HIV prevention and awareness campaign for young people, including documentaries, dramas, public service announcements, websites, events and forums.

Created in 2004, the MTV Staying Alive Foundation expanded the initiative in to a charitable, grant-giving organization to support youth-led initiatives committed to stopping the spread of HIV in local communities.

To date, the Foundation has awarded 304 grants in 61 countries across the world, distributing over $3 million. The MTV Staying Alive Foundation is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information visit

About the Joule Hotel

The Joule, named for the international unit of energy, occupies a revitalized 1920’s neo-gothic, landmark Dallas building. The hotel is well into a two-year $78 million renovation and expansion expected to be complete by early 2013, including a subterranean spa by ESPA, new suites and multi-story penthouses, the TASCHEN Library and retail by TRAFFIC Los Angeles and TENOVERSIX.

A visual masterpiece from award-winning designer Adam D. Tihany, the hotel creates a tasteful union of Old World quality and contemporary design with original marble flooring, richly colored fabrics, millwork, chrome, glass and populated throughout by original artwork from names including Andy Warhol, Tony Cragg, Adam Fuss and Richard Phillips.

In addition to uniquely designed guestrooms and a spectacular penthouse, the property currently includes a cantilevered glass rooftop pool and bespoke lobby environment. Set in the heart of a burgeoning downtown, adjacent to the flagship Neiman Marcus and within walking distance of the internationally acclaimed Dallas Arts District, the hotel is ideally located. The Joule – an artfully delivered experience in an iconic setting infused with energy, style and passion.

For more information visit

About the Goss-Michael Foundation

The Goss-Michael Foundation was founded by George Michael and Kenny Goss in June 2007.
The Foundation offers the public a rotating schedule of exhibitions derived from Goss and Michael’s private collection of British contemporary art as well as other institutions.

The Goss-Michael Foundation exists to educate, engage and inspire audiences by presenting exhibitions of British Contemporary art, provide vast resources, educational programs and scholarships to aspiring artists.

For more information visit

About The Future Tense

The Future Tense seeks to challenge preconceived notions of the traditional static gallery space, delivering a rigorous, inspiring and engaging contemporary art programme to a discerning international audience.

Founded with the primary aim of supporting the career progression of emerging artists, The Future Tense works with both a focused roster of represented talent as well as a broader cross-section of established artists via its curated exhibitions and events.

Beyond its core arts platform, The Future Tense also develops a range of highly ambitious special projects including the prestigious annual ‘RE:DEFINE’ benefit art exhibition and auction, featuring artists such as Damien Hirst, Tracy Emin and Shepard Fairey. Debuting in Dallas in November 2011, the event was established with the MTV Staying Alive Foundation and Goss-Michael Foundation and has raised almost $800,000 for the AIDS charity to date.

For more information visit

About Pillips de Pury & Company

As the only international auction house to concentrate exclusively on contemporary culture, Phillips de Pury & Company has established a commanding position in the sale of Contemporary Art, Design, Photographs, Editions and Jewelry.

Through the passionate dedication of its team of specialists, Phillips de Pury & Company has garnered an unparalleled wealth of knowledge of emerging market trends.

For more information visit


About Press Release

A press release on Dallas Art News is a post provided by a museum, gallery, venue, event or artist. The content of the press release does not usually change, but it is styled and formatted to fit our site.

Comments are closed.