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MTV RE:DEFINE Art Exhibition and Auction Raises $1 Million for Charity

The MTV Staying Alive Foundation today announced that the MTV RE:DEFINE art exhibition and auction has raised more than $1,000,000 for the charity in only its second year. The event was held in front of a sold-out VIP audience on Saturday, September 22nd at the Goss-Michael Foundation in Dallas. 100% of the proceeds from the project will go towards the Foundation’s work in empowering young people engaged in fighting the stigma, spread and threat of the HIV and AIDS epidemic through inspiring grantee projects around the world.

Following a live performance from local star Jonathan Tyler, Simon de Pury, Chairman of Phillips de Pury & Company took charge once again of the auction, encouraging the audience of key collectors to bid for the 30 original works on display. With many of the pieces commissioned especially for the project by British curators, The Future Tense, the sale included key works by internationally renowned artists such as Gérard Rancinan, Michael Craig Martin, Ryan McGinness, Ralf Kaspers and Marc Quinn. A stunning 40ft mural by Lee Baker adorning the fascia of the Goss-Michael Foundation also welcomed the VIP guests as they arrived on the night.

With almost half of the lots selling at or above the high estimate, the in-room action was complemented by dozens of international absentee bidders both online and via the phones. The star lot was a never-before-seen Marc Quinn orchid painting, which sold above the high estimate at $260,000. A unique artist’s proof by Gérard Rancinan also continued the trend of strong auction results for the dynamic French photographer, eventually selling for $115,000 – more than twice the low estimate.

The live art auction ended in a suitably dynamic fashion when British artist Dave White took the stage along with a brand new 2 x 2.5m work on canvas, painted on-site during the course of the event. With a starting price of only $100 and a smaller work by White smashing the high estimate earlier in the evening, bidding was frantic and eventually saw the hammer fall at $20,000.

Other exclusive auction items included the chance to take a post-game personal tour of the Dallas Mavericks stadium and locker room. Dallas Mavericks’ star player Dirk Nowitzki served as auctioneer for these packages, spurring a bidding war and successfully selling two $30,000 packages. In addition, Dallas Symphony Orchestra conductor Jaap van Zweden took the stage to offer bidders a private concert, which was competitively sought after and sold for $60,000.

“We are extremely pleased with the results of this years RE:DEFINE event, and utterly grateful for the generous contributions,” said Georgia Arnold, Executive Director of the MTV Staying Alive Foundation. “The incredible support from the artists and galleries, the bidders, sponsors and silent auction donors has been truly outstanding, and the Foundation thanks each and every one of them. Dallas has one of the most passionate and knowledgeable art scenes in the world, and we are so looking forward to returning next year for another wonderful event.”

Debuting in September 2011 to mark the 30th anniversary of AIDS, the inaugural event raised over $700,000 for the charity, with original works of art from 30 prominent international artists including Damien Hirst, Tracey Emin, Harland Miller and Shepard Fairey, as well as an electrifying live performance from The Boxer Rebellion.

Support for RE:DEFINE 2012 comes from a range of premium partners including headline sponsor, The Joule Hotel, event sponsor Neiman Marcus, media sponsor D Magazine, luxury spirits sponsor Belvedere Vodka, gift bag sponsor IC Berlin and gold sponsor Nancy and Richard Rogers. The event was co-chaired by Jessica Olsson-Nowitzki and Anna-Sophia van Zweden.

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