Ted Gilvar, executive vice president and global chief marketing officer for Monster Worldwide, Inc., will be the guest speaker for the 2013 ExxonMobil Lecture on advertising, media and communication ethics sponsored by the Temerlin Advertising Institute at SMU’s Meadows School of the Arts. Gilvar, who earned a B.A. in advertising from Meadows in 1989, will present “Finding a Brand’s Social Compass from the Inside Out” at 7 p.m. Thursday, Feb. 28 at the Angelika Film Center, 5321 East Mockingbird Lane in Dallas.
A reception from 5:30-7 p.m. precedes the lecture, and a dessert buffet follows it at 8 p.m. The event is free. Seating at the lecture is limited, and reservations are required; please RSVP to www.surveymonkey.com/s/ExxonMobilRSVP. For questions, please call 214-768-3090.
Gilvar joined Monster in 2008 as chief marketing officer, and oversees all aspects of monster.com’s marketing strategy and global execution. His work has garnered numerous honors, including CLIOs, ADDYs and two Cannes Lion awards. He has been named a “Top 25 B2B Marketer” three times, and was named “CMO of the Year” by the Boston Business Journal in 2011.
During his 20-plus years in advertising and marketing, Gilvar has led successful integrated campaigns, rebranding initiatives and new product launches for some of the world’s best-known brands. Most recently, he was executive vice president and senior director at BBDO in New York, where he headed the Monster account as well as the accounts of other major organizations and corporations, including the National Football League, Target, and Guinness and Red Stripe beers for Diageo. Gilvar further built his marketing expertise working in a wide array of categories for brands such as General Mills, Timberland, Reebok, Dunkin’ Donuts, Nickelodeon Networks and AOL.
ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public.